![]() A brand leaves a big mark in music if it revolutionizes how players think and use the instruments for decades. History is also essential, but not something to cherish in memory or raise the price.There’s no bigger turn-off than liking a brand but finding that they only have a few models available with the specs you’re looking for, and none are quite what you wanted. Multiple options are crucial in making a brand serve the guitar player.I will focus on what the brands offer in 2022, considering all modern factors like offshore production. The overall built quality is a vast subject that depends on multiple factors that change almost yearly.I would never rank Schecter above Fender in a regular list, but if it comes down to Metal music, there’s no comparison of who’s the best guitar company. The next criterion is more genre and style specific. Surely a 59′ gold top Les Paul beats most guitars in every aspect, yet that might not be relevant to casual players who aim to own a mid-range guitar. The main criteria I used to rank the brand is how their guitars fit different player levels. It might not work though, if the primary market is not 3000$ + instrument but anything between that and your first guitar. That works for a sports brand that releases a few models per year, and it also does for boutique guitar brands. Ranking guitar brands according to their premium instrument line only would be like ranking car brands only by their luxury models.
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